Thursday, February 09, 2006

Barbie Returns to Her True Wuv...

I can't believe I've had two days in a row of posts involving Barbie, but I saw this article this morning, and just couldn't let it lie. In theory, it's a touching tale of romance reinvented:

"Thus the Ken and Barbie drama, which Mattel hopes will reignite interest in the brand. In February 2004, as every 5-year-old knows, Ken and Barbie called it quits. According to Mattel, which says it relies on customer feedback on its Web site to shape the Barbie-Ken narrative, Barbie was wooed away by an Australian surfer named Blaine.

"Ken, heartbroken, traveled the world in search of himself, making stops in Europe and the Middle East, dabbling in Buddhism and Catholicism, teaching himself to cook and slowly weaning himself off a beach bum life."

How could you not go back to a man who has spent so much time finding his true self and still came back to you? Sigh... That Barbie's one lucky gal... BUT, the article's actually about the stiff competition Barbie faces at the checkout counter from Bratz. I kinda hate Bratz, which is largely due to my nature, I'm a brand loyalist and was raised on Barbie, however, I also think Bratz take the worst qualities of Barbie and amplify them. Barbie's a doctor, an astronaut, a rock star, had a bitchin' Corvette when I was a kid (metallic pink, biotch!) and still comes home to Ken's chiseled abs. It's a sweet life she's got there. Despite the out-of-whack figure, her actual "life" is a lot closer to the reality of a grown-up (granted a polished, perfect grown-up) than the Bratz are. Bratz dress like a 17-year-old emulating XTina and as far as I can tell, have neither ambition to an actual career nor anything else to do except look freaky.

Maybe that's Barbie's problem - her built in story is too much. Perhaps kids don't want to play like they're adults these days, don't want to think about 8 years of med school or all that physics-intensive study to become an astronaut, or hell, how flippin' huge her mortgage payments on the Dream House will be now that Alan Greenspan's left the Fed. But I hope girls come back to her and let themselves make up a way to face those challenges and still face the world with a perfect smile.

4 Comments:

Blogger Funkmeister said...

ok - i'm playing the old person here....BRATZ?? jigga wha?

10:53 AM  
Blogger lunchbox said...

Bratz. http://www.bratz.com/ Ugh.

11:24 AM  
Anonymous Anonymous said...

I like taking the shot at her out of whack body, but being fine with Ken's chiseled abs... like those exist on any man she would come home to...

11:37 AM  
Blogger lunchbox said...

Ken also doesn't have, well, bait and tackle, which could functionally be the case for some men that Barbie-loving women come home to, but probably unlikely. I did include the caveat that it is a polished and perfect life, shall I change it to "out of whack figureS"?

12:29 PM  

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